![]() ![]() ![]() RPGs, for example, whether on- or offline, tend to have a market system by which players can buy and trade virtual goods in exchange for virtual currency or other goods. In-game economies have been around for a long time. Here’s a look at the top 3 ways the Metaverse will change the future of the gaming industry and gamer-influencer marketing. The move toward a fully-immersive, fully-interactive online universe of endless possibilities – not just for gaming, but for shopping, socialising, and more – is already changing the way the gaming industry operates. 3 Ways the Metaverse Will Change the Future of the Gaming Industry Of course, whilst the gaming industry may already be spear-heading the Metaverse, in doing so it is being fundamentally changed by the very thing it’s pioneering. The developers of these games are already – as we’ll discuss in the next section – monetising their Metaverse potential through brand collaboration. On these platforms, the possibilities of creation, character development, and virtual social interaction with others are endless. Roblox, Runescape and Minecraft all offer similar Metaverse worlds. They chat with other players’ avatars, and can now even attend virtual events – such as the landmark Travis Scott Astroworld concert held in 2020 – which players purchase tickets to and enjoy virtually. Today, however, it is a full-blown online world in which players modify their avatars with skins, tools, and weapons either won or purchased in-game. Fortnite began life as a fairly one-dimensional Battle Royale. When you think about the Metaverse this way, it becomes apparent that games and online gaming platforms like Roblox, Runescape, Fortnite and Minecraft have been successfully developing their own online worlds (and thus contributing to the creation of a wider Metaverse) for years. Roblox, Fortnite, Runescape, MinecraftĪ Metaverse is, put simply, an online community in which people are represented by their chosen avatars, and can interact with other people’s avatars in a way which feels super immersive. In truth, however, pursuit of the concept of “metaverse” has long been driven – not by social media – but by the gaming industry. Since Zuckerberg’s announcement last year, amidst the drastic COVID-19-precipitated shift of socialisation to an online-only platform, most of us have understandably come to associate the Metaverse with Meta Platforms. In real terms, we’re talking about a fully-immersive Virtual Reality or Augmented Reality network of online worlds in which participants (or players) can socialise with one another, play hyper-realistic games, attend virtual events and engage in online marketplaces, all from the comfort of their own homes.ĭoes the Metaverse Already Exist in the Gaming Industry? Literally speaking, therefore, the Metaverse is a universe beyond our own. Stephenson created the portmanteau by combining “meta” (meaning “beyond”) with the word “universe”. ![]() The term “metaverse” was actually coined way back at the dawn of the internet, in Neal Stephenson’s 1992 sci-fi novel Snow Crash. In this article, we’ll explore what the Metaverse is, how it came into being, and how it has – and will – affect the gaming industry. Interestingly, however, the term has been around for decades, and is much closer to realisation than you might think. In 2021, CEO of Facebook Mark Zuckerberg changed the social media company’s name to Meta Platforms, and announced that from now on they would be dedicated to the creation of a functioning metaverse. By now, all of us in the gaming industry are familiar with the term Metaverse – whether we know fully what it means, or not. ![]()
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